SEO June 10, 2021

Sherborne Utilities – SEO

Water Utility Contractor in the Southwest.


SEO - Search Engine Optimization

Open Project

The Challenge

Sherborne Drainage ( trading as Sherborne Utilities Ltd) is Southwest’s biggest utilities and drainage contractor that have the means to physically cover , work and offer drainage services in two counties (Dorset and Somerset). Improving traffic, conversions and taking this client to a position worthy of their company size, developing traffic to getting more leads being crucial in the business of our client because they have a team of 80+ engineers.

Our Approach

Keyword Research
  • Research keywords most frequently used by clients looking for drainage services.
  • Research the top populated areas in the geographical locations preferred by the client.
  • Split the geographical targeted seo areas between the 4 websites so they would be relevant to our client’s future customers.
  • Create the seo targeted keywords.
  • Build the websites around the keywords with great content and landing pages. The seo page should bring the customer from google and the website page should give the future customer all the information needed , they might look the same but they are totally different in terms of seo.
  • To cover an area as big as two counties we had to split the content between 4 websites ( , , , ).
After doing all this hard work , the real hard work starts and this is what sets us miles away from our competitors , which is building quality backlinks for all those 4 websites so they can outrank other websites in the search engine. Just a few examples in numbers:
  • Sherborne Drainage – 20,395 Backlinks
  • Dorchester Drainage – 4,271 Backlinks
  • Dorset Drainage – 5,515 Backlinks
  • Somerset Drainage – 5,513 Backlinks

The Result

Top areas targeted and won by website:

  • Dorset Drainage : Dorset , Wimborne , Ferndown , Christchurch , Blandford
  • Somerset Drainage : Somerset , Crewkerne , Street , Chard , Frome
  • Sherborne Drainage : Sherborne , Yeovil , Bath , Bristol , Bridgwater , Taunton
  • Dorchester Drainage : Dorchester , Weymouth , Bridport , Wareham , Portland

With a good plan, good websites, tactics and powerful targeted backlinks, Sherborne Drainage is on the first page of the search engines in over 30 locations in two counties , with only 2 months since the go-live date.

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We’re a team of creatives who are excited about unique ideas and help fin-tech companies to create amazing identity by crafting top-notch UI/UX.

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