Takeoff Digital & Luigi's Box: Improving B2B Search for L&S Engineers

L&S Engineers is a B2B supplier that needed a fast and accurate search to handle a larger product catalog with tiered pricing and data sync. They partnered with Takeoff Digital and integrated Luigi's Box to transform the online shopping experience. This change results in increased customer satisfaction and improved internal efficiency.

Before integrating Luigi's Box, L&S Engineers faced several challenges:

Large product catalog: The company needed to include hundreds of SKUs across complex categories. The previous search struggled because every change to thousands of SKUs required heavy data transfer and re-indexing, resulting in many irrelevant search results. Luigi's Box easily processes many SKUs, providing personalized results that increase the relevance of search results and conversions.

Tiered pricing: Another challenge included implementing different pricing levels for different customer groups. Displaying tiered pricing within onsite search results means that B2B customers can immediately see prices appropriate for their group. This supports a smoother, more consistent buying experience and allows L&S Engineers to stay in control of their sales.

Efficient search: L&S Engineers wanted to improve product discoverability through more efficient search. They wanted the search to allow buyers to uncover not only the products they explicitly look for but also show them relevant items they may have otherwise missed, expanding their discovery journey.

Data sync: The company wanted to remove delays and errors between back-end systems and the storefront. Removing these issues ensures that the product data used by onsite search is always current and accurate, e.g., showing actual stock levels. A change like this can dramatically improve the shopping experience and remove a lot of frustration from shopping.

Search results leading to 404 pages: Some products opened 404 pages when clicked from search results or recommendations (e.g., part 308 021). Luigi's Box found that some URLs were not updated because batches exceeded the allowed size. Luigi's Box adjusted the sync process to bring all URLs back in line.

Analytics / conversion tracking issues: The problem was that transaction and conversion data did not fully match Google Analytics. Then Takeoff and Luigi's Box improved the event setup to align with GA4 standards to ensure correct tracking.

Autocomplete and slow typing behavior: Very short queries (1-2 letters) from slow typists were tracked as separate searches. This increased search volumes and lowered search conversion rate. Luigi's Box fine-tuned the typing delay so normal typing counts as a single search while Autocomplete continues to work smoothly.

These issues impacted both the customer experience and internal operations. Showing tiered pricing, syncing large datasets, and improving search relevance were major challenges. Takeoff Digital and Luigi's Box worked closely together to resolve these challenges, iterating on solutions and incorporating client feedback to fine-tune functionality even further.

Testimonial from Takeoff:

Working with L&S Engineers and Luigi's Box allowed us to deliver a fast, accurate, and scalable B2B search experience. By integrating Luigi's Box with complex tiered pricing and large product datasets, we resolved search relevance and data sync issues while improving product discoverability and analytics accuracy. The result was a smoother buying journey for customers and a more efficient, easier-to-manage search setup for the business.

Luigi's Box resolved all key challenges and streamlined the discovery process across complex product catalogs.

Takeoff Digital managed back-end integration and deployment, while Luigi's Box configured and optimized search performance to ensure seamless and precise product discovery.