SEO June 10, 2021

Lumination – SEO

Leading UK retailer of lighting products, bespoke lighting design and services with stores in Taunton, Bristol, Cirencester & Wellington.


SEO - Search Engine Optimization

Open Project

The Challenge

Our SEO project for Lumination needed to to increase their whole website traffic on a large array of keywords to suit their web-shop but also on special niche keywords that would help get more traffic towards their bespoked services such as designing interior lighting, crystal chandeliers and other bespoked lighting design services.

Our Approach

As always, we have started with a thorough keyword research and on-site SEO optimization in static pages, products and categories as well as rearranging content on the page and adding missing tags and specific seo code. After having a few meeting with the director we had a list of keywords that needed improving and would help the business grow.

The Result

We have successfully placed on the first page of google for keywords such as ‘bespoke lighting‘, ‘bespoke lighting services’, ‘bespoke lighting bulb’ and the list goes on, having over 400 keywords ranking first page now.

The organic traffic measured via Google Search Console has shown us an increase in organic clicks by 120% in the first 4 months, the yellow vertical line in the graph below represents the start of the Takeoff SEO services.

Let’s collaborate

Got a project?

We’re a team of creatives who are excited about unique ideas and help fin-tech companies to create amazing identity by crafting top-notch UI/UX.

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