Balco Global
We built a Magento website that serves as the front of Balco Global, allowing customers to view products, request demos, and access specialized training platforms and datasheets.
Task
Magento 2 Web Design, Development & Support
The Challenge
Balco Global, a leading manufacturer of innovative products for mental health environments in the UK, faced a significant challenge with their existing WordPress website. The site did not adequately represent their mission of creating safer spaces while aiding recovery with their Ligature Lite products. It lacked the functionality and professional appearance necessary to showcase their advanced solutions, impeding their ability to engage effectively with their audience. The outdated platform failed to offer the necessary features for customers to request product demos, access specialized training, or view detailed datasheets, leading to a suboptimal user experience.
Our Approach
To address these issues, we implemented a comprehensive redesign of Balco Global’s website using Magento. Our approach focused on several key areas:
- Enhanced User Interface: We developed a visually appealing and intuitive interface that effectively communicates Balco Global’s mission and the unique benefits of their Ligature Lite products.
- Demo Requests: A streamlined process was introduced, allowing potential customers to easily request product demonstrations, fostering better engagement and conversion rates.
- Customized and View-Only Product Pages: We created specialized product pages tailored to Balco Global’s offerings, providing detailed information while restricting certain content to ensure product integrity and security.
- Training and Datasheets Section: A secure, login-only section was added for customers to access training materials and datasheets, enhancing the value provided to their clients and supporting continuous learning and product understanding.
The Result
The new Magento website transformed Balco Global’s online presence, aligning it with their mission and the quality of their products. Key outcomes included:
- Improved User Engagement: The enhanced design and added features led to a significant increase in user interaction and satisfaction.
- Higher Conversion Rates: The new demo request feature streamlined the customer journey, resulting in a higher rate of conversions and potential sales.
- Better Resource Accessibility: The secure section for training and datasheets provided customers with easy access to valuable resources, strengthening customer relationships and loyalty.
- Professional Representation: The customized product pages ensured that each product was represented accurately and professionally, reinforcing Balco Global’s position as an industry leader.
Overall, the transition to a Magento platform allowed Balco Global to better serve their clients, reflect their commitment to safety and innovation, and support their mission of creating safer spaces for mental health environments.
We’re a team of creatives who are excited about unique ideas and help fin-tech companies to create amazing identity by crafting top-notch UI/UX.