SellerDeck (formerly Actinic) was one of the UK's pioneering eCommerce solutions — desktop software that generated HTML for your store. In 2025, its desktop-based model, dated technology, and dwindling community support make it one of the most urgent migration cases we see. We rescue SellerDeck stores and migrate them to Shopify, completely and safely.
SellerDeck's desktop application model was innovative in the late 1990s — but uploading catalogue files to generate static HTML is not how modern eCommerce works. Security patches have slowed, the community has shrunk, and payment gateway support is increasingly limited. Migration is not a choice; for most SellerDeck merchants, it's a necessity.
Despite SellerDeck's age and desktop-based model, we extract your product catalogue, category structure, customer records, and order history from SellerDeck's database and transfer everything to Shopify.
Shopify's cloud-native infrastructure, automatic security updates, and native payment gateway integrations replace SellerDeck's decade-old desktop model with a platform built for modern commerce.
We extract your SellerDeck product catalogue directly from the database — titles, descriptions, images, pricing, stock levels, and the full category hierarchy — and migrate everything into Shopify.
SellerDeck customer accounts — names, contact details, billing and shipping addresses — recovered from the database and migrated to Shopify customer accounts for full continuity.
Historical order data extracted from SellerDeck's database and transferred to Shopify — preserving order values, line items, fulfilment status, and customer references.
SellerDeck extensions and third-party integrations reviewed and replaced with Shopify apps. Klarna, Clearpay, Royal Mail, and DPD integrations all configured for your new store.
SellerDeck information pages, static content, and any blog articles migrated to Shopify's page and blog system. Content restructured for a modern, mobile-first experience.
SellerDeck's generated URL structures mapped to Shopify with comprehensive 301 redirects. Any organic rankings you've built are protected through the transition.
A structured rescue and migration process that gets your SellerDeck store onto a modern platform safely.
We audit your SellerDeck installation — database structure, product catalogue size, existing integrations, and URL patterns — to plan the extraction and migration accurately.
All product, customer, and order data extracted directly from SellerDeck's database. We handle the technical complexity of working with legacy data formats.
A modern Shopify store built from the ground up — mobile-optimised, conversion-focused, and equipped with Shopify Payments, Klarna, and Clearpay from day one.
Royal Mail, DPD, and all other required shipping and payment integrations configured on your new Shopify store, replacing every SellerDeck extension.
All extracted data loaded into Shopify staging and verified against the original. Full 301 redirect map implemented to protect your SEO from the legacy URL structure.
Coordinated go-live with your team. Analytics, email marketing, and all tracking configured. 60 days post-launch support included as standard.
We've worked with SellerDeck's legacy data formats and database structures. Your product, customer, and order data will be extracted and migrated completely.
Custom Shopify development experience means we can rebuild any SellerDeck functionality that doesn't have a direct app equivalent on Shopify.
Even legacy URL structures get proper 301 redirects. Your organic rankings — built over years — are protected throughout the SellerDeck to Shopify transition.
Royal Mail, DPD, Klarna, Clearpay, and BACS all configured on your Shopify store. Modern UK payment options your SellerDeck store never had.
Pre- and post-migration audits verify every product, customer, and order has transferred. We don't declare a migration complete until all data is verified.
Our team is based in the UK — same time zone, clear communication, and a genuine understanding of the urgency that SellerDeck merchants face.
Your SellerDeck migration is scoped and priced upfront. No unexpected invoices and no scope creep billing without your explicit approval.
From database extraction through to post-launch optimisation — everything handled under one roof, one point of contact, zero handoff risk.
Adobe Commerce Extension Vendor
Shopify App Developer
Adobe Commerce Extension Vendor
Shopify App Developer