SellerDeck / Actinic Migration Specialists

SellerDeck to Shopify Migration

Leave the Desktop Behind. Move Online Properly.

SellerDeck (formerly Actinic) was one of the UK's pioneering eCommerce solutions — desktop software that generated HTML for your store. In 2025, its desktop-based model, dated technology, and dwindling community support make it one of the most urgent migration cases we see. We rescue SellerDeck stores and migrate them to Shopify, completely and safely.

ShopifyShopify App Developer
UK eCommerce Awards Finalist
5.0 on Google
35+ Years Combined Experience
Custom Development & Integrations
SEO & Marketing Specialists
ShopifyShopify App Developer
UK eCommerce Awards Finalist
5.0 on Google
35+ Years Combined Experience
Custom Development & Integrations
SEO & Marketing Specialists
WHY MERCHANTS LEAVE SELLERDECK

SellerDeck's desktop application model was innovative in the late 1990s — but uploading catalogue files to generate static HTML is not how modern eCommerce works. Security patches have slowed, the community has shrunk, and payment gateway support is increasingly limited. Migration is not a choice; for most SellerDeck merchants, it's a necessity.

Despite SellerDeck's age and desktop-based model, we extract your product catalogue, category structure, customer records, and order history from SellerDeck's database and transfer everything to Shopify.

Shopify's cloud-native infrastructure, automatic security updates, and native payment gateway integrations replace SellerDeck's decade-old desktop model with a platform built for modern commerce.

Common SellerDeck Pain Points We Solve

Desktop software model is obsolete
Static HTML generation not modern eCommerce
Very limited payment gateway support
Dwindling community and developer support
Security vulnerability risk
No mobile-optimised shopping experience
COMPLETE DATA TRANSFER

Everything We Migrate from SellerDeck to Shopify

Products & Categories

We extract your SellerDeck product catalogue directly from the database — titles, descriptions, images, pricing, stock levels, and the full category hierarchy — and migrate everything into Shopify.

  • Full product catalogue extracted
  • Category hierarchy rebuilt
  • Images & stock levels transferred

Customer Records

SellerDeck customer accounts — names, contact details, billing and shipping addresses — recovered from the database and migrated to Shopify customer accounts for full continuity.

  • Customer contact details
  • Billing & shipping addresses
  • Customer records intact

Orders

Historical order data extracted from SellerDeck's database and transferred to Shopify — preserving order values, line items, fulfilment status, and customer references.

  • Historical orders recovered
  • Order statuses mapped
  • Customer order references preserved

Extensions Replaced

SellerDeck extensions and third-party integrations reviewed and replaced with Shopify apps. Klarna, Clearpay, Royal Mail, and DPD integrations all configured for your new store.

  • SellerDeck extensions mapped
  • Payment gateways configured
  • Shipping integrations rebuilt

Pages & Content

SellerDeck information pages, static content, and any blog articles migrated to Shopify's page and blog system. Content restructured for a modern, mobile-first experience.

  • Information pages migrated
  • Content reformatted for Shopify
  • Internal links updated

SEO & Redirects

SellerDeck's generated URL structures mapped to Shopify with comprehensive 301 redirects. Any organic rankings you've built are protected through the transition.

  • SellerDeck URLs → 301 redirects
  • Meta data preserved & improved
  • Search Console resubmission
OUR MIGRATION PROCESS

How We Rescue Your SellerDeck Store

A structured rescue and migration process that gets your SellerDeck store onto a modern platform safely.

01

SellerDeck Audit

We audit your SellerDeck installation — database structure, product catalogue size, existing integrations, and URL patterns — to plan the extraction and migration accurately.

02

Data Extraction

All product, customer, and order data extracted directly from SellerDeck's database. We handle the technical complexity of working with legacy data formats.

03

Shopify Build

A modern Shopify store built from the ground up — mobile-optimised, conversion-focused, and equipped with Shopify Payments, Klarna, and Clearpay from day one.

04

Integration Setup

Royal Mail, DPD, and all other required shipping and payment integrations configured on your new Shopify store, replacing every SellerDeck extension.

05

Migration & Redirects

All extracted data loaded into Shopify staging and verified against the original. Full 301 redirect map implemented to protect your SEO from the legacy URL structure.

06

Launch & Support

Coordinated go-live with your team. Analytics, email marketing, and all tracking configured. 60 days post-launch support included as standard.

WHY TAKEOFF DIGITAL

The Right Agency for Your SellerDeck Migration

SellerDeck Expertise

We've worked with SellerDeck's legacy data formats and database structures. Your product, customer, and order data will be extracted and migrated completely.

Shopify Specialists

Custom Shopify development experience means we can rebuild any SellerDeck functionality that doesn't have a direct app equivalent on Shopify.

SEO Preservation

Even legacy URL structures get proper 301 redirects. Your organic rankings — built over years — are protected throughout the SellerDeck to Shopify transition.

UK-Native Integrations

Royal Mail, DPD, Klarna, Clearpay, and BACS all configured on your Shopify store. Modern UK payment options your SellerDeck store never had.

Zero Data Loss

Pre- and post-migration audits verify every product, customer, and order has transferred. We don't declare a migration complete until all data is verified.

UK-Based Team

Our team is based in the UK — same time zone, clear communication, and a genuine understanding of the urgency that SellerDeck merchants face.

Fixed-Price Projects

Your SellerDeck migration is scoped and priced upfront. No unexpected invoices and no scope creep billing without your explicit approval.

End-to-End Service

From database extraction through to post-launch optimisation — everything handled under one roof, one point of contact, zero handoff risk.

Trusted by Leading Shopify Brands

Al Rugaib
Athena Art
Great Run
Kicker
Sports Frame
Vivarti
Whistle Stop
Al Rugaib
Athena Art
Great Run
Kicker
Sports Frame
Vivarti
Whistle Stop
Ready to build something great?
Adobe CommerceAdobe Commerce Extension Vendor
ShopifyShopify App Developer
UK eCommerce AwardsUK eCommerce Awards Finalist
5.0 on Google
35+ Years Combined Experience
Custom Development & Integrations Expert
SEO & Marketing Specialists
Adobe CommerceAdobe Commerce Extension Vendor
ShopifyShopify App Developer
UK eCommerce AwardsUK eCommerce Awards Finalist
5.0 on Google
35+ Years Combined Experience
Custom Development & Integrations Expert
SEO & Marketing Specialists