Custom online booking and payments, built around how you actually sell
For activity providers, venues, events and seasonal attractions that have outgrown booking plugins. Live availability, payments confirmed on the server, waivers, reminders, check-in and an admin your team can run on its own, on your brand and your domain.
✓ No double bookings✓ Payments verified server-side✓ Your data, your domain
Taking the money properly, with the price always calculated on the server, never trusted from the browser.
✓Stripe card payments and checkoutLive · Syd Hosie Racing
✓SumUp online paymentsLive · Skating in the Square
✓Windcave hosted payments and PayPalLive · Land & Wave
✓Payment confirmed server-side, with a webhook fallbackLive · Land & Wave
✓Per-person, private-group and per-head-over-threshold pricingLive · Land & Wave
✓Deposits now, balance later, with automatic chasersLive · Land & Wave
✓Discount codes and promotionsLive · Skating in the Square
✓Recurring memberships and subscriptionsLive · Syd Hosie Racing
✓Childcare vouchers as a payment methodLive · Land & Wave
✓Apple Pay and Google Pay
✓Gift vouchers, peak and off-peak pricing, partial refunds
Customer experience
Everything that happens between “book now” and the customer turning up ready to go.
✓Mobile-first, four-step checkout with a live running totalLive · Land & Wave
✓Instant confirmation emails and pre-visit remindersLive · Skating in the Square
✓Digital waivers, health forms and dietary requirementsLive · Land & Wave
✓Automatic chasers for outstanding paperwork and balancesLive · Land & Wave
✓Self-service billing portal: update card, cancelLive · Syd Hosie Racing
✓Manage-my-booking: reschedule or cancel within your rules
✓QR-code tickets and add-to-calendar links
✓SMS reminders
Running the business
An admin built around the jobs your team actually does, so the system runs without a developer in the loop.
✓Generate a whole season of sessions in one go, or import from CSVLive · Skating in the Square
✓Check-in at the door by name or booking referenceLive · Skating in the Square
✓Booking search, amendments and CSV exportLive · Land & Wave
✓Prices, discount codes and waiver templates managed in-houseLive · Land & Wave
✓Automatic sync to your operational system (Activity Cloud)Live · Land & Wave
✓Staff roles and permissions
✓Sales and capacity reporting
✓Integrations with accounting, CRM and email marketing tools
Reliability & security
Built to stay up on the busiest day of your year.
✓Card details never touch your server (hosted payment pages)Live · Land & Wave
✓reCAPTCHA bot protection on checkout and sign-upLive · Skating in the Square
✓No account or booking created until payment clearsLive · Syd Hosie Racing
✓Automated tests on pricing, booking and payment logicLive · Skating in the Square
✓Cloudflare in front and a staging copy for every changeLive · Skating in the Square
SEO & your own website
Your bookings live on your brand and your domain, and the move does not cost you Google.
✓Every old URL 301-redirected and a fresh XML sitemap at launchLive · Skating in the Square
✓Runs on a booking subdomain next to your existing siteLive · Land & Wave
✓Structured data so Google understands your businessLive · Syd Hosie Racing
✓Or the whole website and booking engine rebuilt togetherLive · Skating in the Square
Payments
Take the money properly
Card details go straight to the payment provider’s hosted page and never touch your server. Every payment is checked with the provider on the server before a booking is confirmed, with a webhook fallback for the customer who closes their browser at exactly the wrong moment. Deposits, balances, discount codes, vouchers and recurring memberships all run through the same flow.
StripeSumUpWindcavePayPal
Live in our builds today. Apple Pay, Google Pay, Square, Adyen, Worldpay, Opayo and others integrated on request.
Built with
LaravelReactNext.jsTailwind CSSMySQLCloudflare
Custom vs off-the-shelf
When a Plugin Stops Fitting
Booking plugins and generic booking software are a good start. They become expensive the day your pricing, paperwork or operations stop matching their template.
Custom buildPlugin / SaaS
Your brand and your domain, end to end✓Limited
Pricing rules that match how you actually sell✓Limited
Waivers, forms and extras configured per activity✓Limited
Integrates with the software you already run on✓Limited
Your customer data in your own database✓Limited
New features built when the business needs them✓Limited
From First Call to First Booking
Five steps, planned back from the date you need to start selling.
01
Discovery
We map how you sell today: products, pricing rules, capacity, paperwork, the systems bookings need to reach, and where the current setup costs you.
02
Booking flow design
Clickable designs of the customer journey and the admin, built around your brand and tested on a phone first.
03
Build
Booking engine, payments, emails, admin and integrations, with automated tests on the logic that handles money and capacity.
04
Test & migrate
End-to-end test bookings on staging, existing bookings and URLs carried over, redirects and sitemap ready.
05
Launch & grow
Go live ahead of your season, then ongoing support and new features as the business changes.
Booking system FAQ
Booking System Questions Answered
Why build a custom booking system instead of using off-the-shelf booking software?
Off-the-shelf tools are fine until your business stops fitting the template: group rates with a per-head charge above a threshold, waivers per activity, sessions that need holding while someone pays, an operational system the bookings have to reach. A custom booking system is built around how you actually sell, runs on your own domain and brand, and you own the customer data instead of renting access to it.
Which payment providers can you integrate?
We have live booking systems taking payments through Stripe, SumUp, Windcave and PayPal. Apple Pay, Google Pay and other gateways such as Square, Adyen, Worldpay or Opayo can be added on request. Every payment is confirmed on the server with the provider before a booking is marked as paid.
Can the booking system work with our existing website?
Yes, in two ways. We can run the booking system on its own subdomain, as we did with booking.landandwave.co.uk, linked from the Book Now buttons on your existing WordPress or Shopify site. Or we can replace the whole website and the booking engine together, as we did for Skating in the Square.
Will we lose our Google rankings if we move off our current system?
Not if the migration is planned. We map every old URL to its new home with 301 redirects, publish a fresh XML sitemap and keep page titles and content aligned, so the links and rankings you have built up point straight at the new site.
Can it connect to the software we already run the business on?
Usually, yes. For Land & Wave every booking and completed form syncs automatically to Activity Cloud, the system the team runs each day on. If your operational, accounting, CRM or email marketing software has an API, we can connect bookings to it so nobody re-keys anything.
How do you stop double bookings and overselling?
Capacity is reduced inside a database transaction, so two customers can never take the last place at the same moment. Places are held while a customer pays and released automatically if they abandon the basket, so a session never looks sold out when it is not.
How long does it take to build?
It depends on the scope: a single venue selling timed sessions is a very different project from sixty activities with their own pricing rules and paperwork. After a discovery call we give you a fixed scope and timeline. For seasonal businesses we plan the launch back from your opening date, with time for testing on a staging copy first.
Who hosts and supports the booking system?
We can host it for you behind Cloudflare, with a staging environment where every change is tested before it goes live, and provide ongoing support and new features as your business grows. The admin is built so your team can manage sessions, prices, discount codes and bookings day to day without a developer.
Let’s Talk About Your Bookings
Tell us what you sell, how you take bookings today and what keeps going wrong. We’ll come back with a fixed scope and quote after a short discovery call.
✓Fixed scope and quote, no hourly surprises
✓Designed around your pricing and paperwork
✓Move off your current system without losing rankings