SEO & PPC Strategy for a Dental Practice
Discover how our SEO and PPC strategy has been successful in boosting bookings for this dental practice in Bournemouth. Both SEO (Search Engine Optimization) and PPC (Pay-Per-Click) are essential digital marketing techniques that can drive traffic to a website and increase visibility in search engine results.
Task
SEO - Search Engine Optimization & PPC - Paid Ads - Google Ads, SEO for Dentists, PPC For Dentists
The Challenge
A dental practice in Bournemouth has recently changed owners and had a low patient turnout which resulted in decreased appointments despite having an amazing team of dentists and high spec equipment.
Our challenge was to improve the client’s website visibility in order to attract and convert as many patients as possible.
Our Approach
After conducting thorough research on the client’s website, competitors, and target audience, we developed a comprehensive SEO strategy as well as very comprehensive Google Ads Campaign withing our dental practice seo and ppc service.
SEO Strategy
- Keyword research: We identified relevant and high-traffic keywords related to the client’s services.
- Content optimization: We optimized the client’s existing content and added fresh and worked on the on-page code to optimize meta data and content in accordance with the keyword research.
- Technical SEO: We fixed the technical issues on the client’s website, such as broken links, slow page speed, and mobile responsiveness, to enhance user experience and search engine visibility.
- Link building: We implemented a link building strategy to earn high-quality backlinks from relevant and authoritative websites to improve the client’s website authority and search engine rankings.
Google Ads / Pay Per Click Strategy
- Keyword research: Using the Keyword Planner provided by Google Ads we were able to identify high ROI keywords in the dentistry niche.
- Ads Design: Our copy writers have designed engaging and informative Ads that captivated the audience’s interest.
- Optimized Bidding
- Improved Asset Delivery
The Result
Our SEO strategy yielded impressive results for the client, including:
– 50% Increase in Organic Clicks.
– 70% Increase in Impressions.
– New First Page keywords such as : dentist bournemouth, emergency dentist bournemouth, teeth whitening bournemouth, hygienist bournemouth etc.
Our ongoing SEO efforts continue to deliver positive results for the client and help them stay ahead of the competition in the highly competitive dentistry industry.
Our Google Ads Campaign yielded even more impressive results:
– 800% Increase in Impressions.
– 700% Increase in Clicks.
The combined efforts of SEO and PPC have successfully attracted more patients to the practice, resulting in a remarkable growth of 500% in the number of appointments. This outstanding achievement showcases the power of the increased visibility and targeted advertising campaigns we implemented.
Recent Projects
Clients that love us
We have been using Takeoff for SEO for HBS and they have got us ranking on the 1st page for Educational supplies within a couple of months as well as a number of other keywords.
Overall, I would highly recommend them, they are always very responsive and easy to deal with.
Selwyn DooussHBS Group - Director of Sales & Marketing 
Takeoff have rebuilt our WordPress website and with their amazing SEO they have managed to rank us first place in 7 counties for steel fabrication related keywords and at national level as well. As a result of this we have increased our business and we are now in the process of building an ecommerce website due to the results of their SEO putting as at the top of the search engine at a national level.
They’re a pleasure to work with. Highly recommended!
Matthew CahillDMI Steel Fabrication - Director 
Our osteopathy clinic in Poundbury is well positioned on the first page enabling us to get more patients and increase our workload, they are also helping us with our content and being very proactive by using key signals to make sure our content is on point and we are on the top of the search engines. Highly recommend!
Jonathan AustinMove Clinic - Director 
They have rebuilt our websites and managed to get us up the search engine for all drainage and utilities relevant keywords for our private and contractor side.
They have also developed a cloud-based system where we can manage jobs, staff, qualifications, diplomas, time-sheets, holidays and internal company business which made things a lot simpler for us.
I completely recommend the team at Takeoff Digital !
Steven HosieSherborne Utilities - Director 