SEO December 1, 2023

Trimbio – Magento SEO

Discover how our Magento SEO strategies helped Trimbio, a Physiotherapy Equipment, Sports Injury, Rehabilitation and Emergency Response sectors supplier to double up in clicks and be an absolute number one for their main industry keywords.


Magento SEO - Search Engine Optimization

Open Project

The Challenge

Trimbio, a prominent provider in the medical equipment sector, specializing in physiotherapy equipment, reconditioned couches, and repair services, faced a significant challenge in enhancing their online visibility and search engine rankings.

The primary challenge was to boost their website traffic and improve their rankings for niche-relevant keywords critical to their business.

Our Approach

To address Trimbio’s unique needs, we devised a comprehensive SEO strategy tailored to the Magento 2 platform, focusing on technical optimization, content enhancement, and targeted keyword inclusion. Our approach was meticulously planned and executed across several key phases:

  1. Magento 2 Technical SEO Audit: We initiated the process with a thorough technical SEO audit specific to Magento 2, identifying and addressing any issues that could impact search performance. This involved optimizing site speed, enhancing mobile responsiveness, and securing the website to ensure a smooth and safe user experience.

  2. Keyword Research and Optimization: Utilizing advanced research tools, we identified high-value, niche-relevant keywords such as “physiotherapy equipment,” “reconditioned couches,” and terms related to their specialized repair services. We then optimized the site’s content, meta tags, and URLs to target these keywords, ensuring maximum visibility.

  3. Content Strategy Development: Recognizing the critical role of content in SEO success, we crafted a strategic content plan to establish Trimbio as a thought leader in their field. This included the creation of informative blog posts, guides, and dedicated landing pages aimed at meeting the specific needs of their target audience.

  4. Link Building Campaign: To boost Trimbio’s domain authority, we executed a targeted link-building campaign, securing backlinks from reputable and relevant sites within the healthcare and medical equipment sectors.

  5. Ongoing Monitoring and Optimization: Understanding that SEO is an evolving discipline, we continuously monitored the site’s performance, adjusting our strategies in response to analytics data and search engine algorithm updates.

The Result

Our strategic SEO efforts yielded impressive results for Trimbio:

  • Traffic Doubling: Year-over-year, Trimbio’s website traffic doubled, significantly expanding their online reach and potential customer base.
  • Number One Rankings: Trimbio secured the top position on Google for critical, niche-relevant keywords, including “physiotherapy equipment,” “reconditioned couches,” and various terms related to their repair services, markedly increasing their online visibility and sales inquiries.
  • Improved User Experience: The technical improvements made to Trimbio’s Magento 2 site not only supported their SEO goals but also enhanced the overall user experience, leading to increased engagement and reduced bounce rates.
The success of Trimbio’s Magento 2 SEO campaign highlights the effectiveness of a targeted, platform-specific approach to digital marketing. By addressing the unique challenges of optimizing a Magento 2 website, we were able to significantly enhance Trimbio’s online presence, driving increased traffic and securing top rankings for key keywords. 
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