Optimizely Commerce to Shopify Migration
Experiment Less on Your Platform. Focus on Your Business.
Optimizely Commerce (formerly Episerver Commerce) is a capable .NET-based platform — but its complexity, licence costs, and the scarcity of skilled Optimizely developers make it increasingly difficult to justify for growing merchants. We migrate Optimizely Commerce implementations to Shopify Plus, modernising your commerce stack while preserving your catalogue, customer data, and integrations.
Shopify App DeveloperShopify App DeveloperOptimizely's strength lies in content management and experimentation — but commerce is a secondary focus. Shopify Plus, with its dedicated commerce tooling and exponentially larger developer ecosystem, delivers better outcomes for merchants whose primary need is selling online.
We understand Optimizely Commerce's catalogue structure, market and warehouse configuration, pricing and campaign management, and customer segmentation. Your data transfers cleanly.
Shopify Plus's built-in A/B testing, personalisation, and analytics tools replace Optimizely's commerce stack with a platform purpose-built for online retail performance.
Common Optimizely Commerce Pain Points We Solve
Everything We Migrate from Optimizely Commerce to Shopify
Catalogue & Products
All product variants, properties, pricing tiers, market-specific pricing, and catalogue structure migrated cleanly to Shopify's product and variant model.
- Variants and product attributes
- Market-specific pricing
- Product images and media
Customer Accounts
Optimizely customer accounts, contact information, address books, and customer segmentation transferred to Shopify customer records with appropriate tagging.
- Customer contact details
- Billing & delivery addresses
- Customer segmentation tags
Order History
Complete order history with line items, fulfilment status, payment information, and customer notes transferred to your Shopify admin for continuity.
- All historical orders
- Order statuses mapped
- Customer notes preserved
Optimizely Integrations
Every Optimizely integration — ERP, PIM, CRM, and marketing tools — reviewed and rebuilt on Shopify Plus using native connectors or custom API integrations.
- ERP & PIM connectors rebuilt
- CRM integrations migrated
- Marketing platform connections
CMS Content
Episerver/Optimizely CMS content blocks, landing pages, and editorial content reviewed and migrated or rebuilt in Shopify's content management system.
- Landing pages migrated
- Content blocks rebuilt
- Images and media transferred
SEO & Redirects
Optimizely URL structures mapped to Shopify with comprehensive 301 redirects. Meta titles, descriptions, and structured data reviewed and transferred.
- Full 301 redirect map
- Meta data preserved & improved
- Structured data updated
How We Move Your Optimizely Commerce Store
A structured process that minimises disruption and eliminates the risk of data loss.
Discovery
We audit your Optimizely Commerce implementation — catalogue complexity, custom .NET code, third-party integrations, data volumes, and CMS content — to build a comprehensive migration plan.
Data Mapping
Optimizely product types, pricing models, market configurations, customer data, and order structures all mapped to their Shopify Plus equivalents. Nothing left undefined.
Shopify Build
A Shopify Plus store built to match your existing design language — or a modern redesign to improve conversion rates and mobile experience from day one.
Integration Rebuild
All Optimizely integrations — ERP, PIM, CRM, payment gateways, and fulfilment systems — rebuilt on Shopify Plus APIs with full testing before go-live.
Migration & UAT
All data migrated to Shopify staging and verified against source. Full redirect map implemented. User acceptance testing completed with your team before launch.
Launch
Coordinated go-live with your team. Analytics, tracking, and email flows configured. 60 days post-launch support included as standard.
The Right Agency for Your Optimizely Commerce Migration
Optimizely Commerce Expertise
Deep familiarity with Optimizely Commerce data structures and .NET architecture means nothing gets lost in translation when we move to Shopify Plus.
Shopify App Developers
When Shopify apps don't fully replicate an Optimizely integration, we build custom solutions — no functionality left behind.
SEO Preservation
Your organic rankings are protected throughout. Comprehensive redirect mapping and meta data transfer are standard on every project.
60-Day Support
Two months of dedicated post-launch support to ensure your team is confident and your store is performing optimally.
Zero Data Loss
Pre- and post-migration audits verify every product, customer, and order. We don't sign off until the data is confirmed clean.
UK-Based Team
Our team is based in the UK — same time zone, clear communication, and a genuine understanding of your market.
Fixed-Price Projects
Your migration is scoped and priced upfront. No unexpected invoices, no scope creep billing without your approval.
End-to-End Service
From initial scoping through to post-launch optimisation — everything under one roof, one point of contact.
Trusted by Leading Shopify Brands
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