Google Ads PPC Management SEO October 16, 2024

LW Repairs – SEO & PPC

LWRepairs, a phone and repair shop based in Hythe, needed to increase their online visibility and attract more local customers.

Task

SEO, PPC Management, Google Ads

  • Client

    LW Repairs

Open Project

The Challenge

LWRepairs, a phone and repair shop based in Hythe, needed to increase their online visibility and attract more local customers. Although they offered high-quality repair services, their digital presence wasn’t effectively drawing in potential clients. To drive growth, they required a strong SEO foundation to improve rankings for key search terms and an optimized Google Ads strategy to convert more site visitors into customers.

Our Approach

We implemented a two-pronged approach, focusing on both SEO and Google Ads to enhance LWRepairs’ reach and increase conversions.

1. SEO Strategy for Key Rankings:
Our SEO efforts began with thorough keyword research, identifying high-impact search terms such as “phone repairs Southampton,” “Apple IRP,” and other relevant keywords that could drive valuable traffic. By optimizing on-page elements, enhancing content, and building backlinks, we helped LWRepairs achieve prominent positions in search results. Within two months, LWRepairs appeared on the first page for these competitive keywords, dramatically improving their visibility among local customers.

2. Google Ads Optimization and Conversion Tracking:
We launched an optimized Google Ads campaign that targeted customers actively searching for phone repair services in the Southampton and Hythe areas. By refining ad copy, adjusting bids, and using relevant keywords, we maximized the effectiveness of the ad spend. Additionally, we implemented conversion tracking, enabling us to measure performance accurately and make data-driven adjustments to the campaigns, further enhancing their return on investment.

The Result

Our targeted SEO and Google Ads strategy delivered measurable success for LWRepairs:

  • High Rankings for Key Keywords:
    In just two months, LWRepairs achieved first-page rankings for essential keywords, including “phone repairs Southampton” and “Apple IRP.” This increased their visibility to local clients searching for phone repair solutions.

  • Optimized Ads and Increased Conversions:
    The optimized Google Ads campaigns drove relevant traffic to the website, with conversion tracking providing insights to continually improve ad performance. This approach increased customer inquiries and visits, creating a steady flow of new leads.

  • Enhanced Local Presence:
    Through effective SEO and Google Ads, LWRepairs established a strong local presence, making them one of the top choices for phone repairs in the Hythe and Southampton areas.

In summary, our focused SEO and Google Ads strategy transformed LWRepairs’ digital presence. The combination of high search rankings and optimized paid advertising now ensures a consistent influx of potential clients, positioning LWRepairs as a trusted name in phone repair services in their region.

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