Hill & Co Solicitors – SEO & PPC
Hill and Company Solicitors, a well-established firm in Altrincham, sought to improve their digital visibility and attract more potential clients through online channels.
Task
SEO, PPC Management, Google Ads
The Challenge
Hill and Company Solicitors, a reputable legal firm based in Altrincham, needed a stronger online presence to capture more local clients. Despite offering a wide range of legal services with departments led by experienced senior solicitors, the firm’s website wasn’t reaching its full potential. They needed to rank prominently in search results for local and industry-specific keywords and sought to enhance their lead generation through digital advertising.
Our Approach
Keyword Strategy and Optimization
We began with in-depth keyword research to identify high-impact, location-specific keywords such as “solicitors Altrincham” and other service-related terms. By optimizing the website’s on-page SEO elements—including meta descriptions, headings, and content—we ensured that search engines could index and rank the site more effectively. This approach helped Hill and Company achieve greater visibility for high-value keywords, attracting a local audience in need of their specific legal expertise.
Google Ads Management for Targeted Reach:
To accelerate lead generation, we implemented and optimized Google Ads campaigns targeting local clients searching for legal services. Our approach included carefully crafted ad copy and targeted keywords designed to convert, driving traffic directly to relevant service pages on the site. Through ongoing performance monitoring and adjustments, we maximized the effectiveness of the ad spend, increasing conversions and lowering the cost per acquisition.
Enhanced Local SEO and Google My Business Optimization:
We also optimized their Google My Business profile, reinforcing Hill and Company’s presence in local search results and Google Maps, which made them more accessible to clients searching for nearby legal assistance.
The Result
Our comprehensive approach has produced outstanding results for Hill and Company:
Top Rankings and Higher Visibility:
Hill and Company now ranks #1 for “solicitors Altrincham” and multiple high-profile keywords, leading to significant improvements in visibility and reach.Increased Organic Traffic and Engagement:
Monthly clicks increased by 150%, and impressions rose by 200%, indicating substantial growth in site traffic and user engagement.Double the Monthly Conversions:
With optimized Google Ads campaigns, Hill and Company saw a 100% increase in monthly conversions. The ads brought in a steady flow of qualified leads, providing a measurable return on investment.Strong Local Presence:
By focusing on local SEO and Google My Business optimization, Hill and Company now appears prominently in local searches, making it easy for clients in Altrincham to find and contact them.
In summary, our integrated SEO and Google Ads strategy has elevated Hill and Company Solicitors’ digital footprint. The firm’s enhanced online presence and improved lead generation demonstrate the power of a well-coordinated approach, positioning them as a go-to choice for legal expertise in their region.
We’re a team of creatives who are excited about unique ideas and help fin-tech companies to create amazing identity by crafting top-notch UI/UX.