Magento Development Magento Support Magento Web Design Magento Website Build March 14, 2024

Celsus – Magento B2B

Celsus UK, a prominent distributor of car, marine and home audio products in the UK, faced several challenges with their Magento 2 website.

Task

Magento Hosting, Migration, Development & Support

  • Design

    UI/UX Magento Design

  • Client

    Celsus UK

Open Project

The Challenge

Celsus ICE, a UK-based distributor of audio and automotive products, faced multiple challenges with their Magento 2 B2B website. Their outdated Magento version (2.4.3) suffered from inefficiencies, security vulnerabilities, and incompatibility with modern extensions. The hosting infrastructure was unreliable, resulting in slow load times and frequent downtime.

Moreover, their operations required seamless integration between their Magento B2B website, multiple Shopify stores, and their eBay marketplace listings. Without proper integration, managing inventory, orders, and customer data across platforms was time-consuming and inconsistent.

To overcome these issues, Celsus ICE needed a robust upgrade, modern hosting, and streamlined multi-platform integration.

Our Approach

We delivered a tailored solution to modernize Celsus ICE’s e-commerce platform, focusing on advanced hosting, platform upgrades, and integration.

 

1. Modern Hosting Solution

We migrated Celsus ICE to our state-of-the-art hosting infrastructure designed for performance, scalability, and reliability. Key features included:

  • Varnish Cache to dramatically reduce page load times by caching content.
  • NGINX Web Server for high-performance and efficient handling of traffic surges.
  • Redis for Session Storage to enhance session handling and reduce database load, ensuring smoother navigation for users.
  • Elasticsearch for powerful, fast, and accurate product search capabilities.
  • Advanced Cache Warmers to pre-load commonly accessed pages and ensure instant response times.

This hosting setup delivered a significant performance boost and eliminated previous reliability issues.

 

2. Magento Upgrade and Optimization

We upgraded Magento from version 2.4.3 to 2.4.7, addressing technical debt and enhancing functionality. This process included:

  • Step-by-Step Version Upgrades to preserve data integrity and minimize disruptions.
  • Code Refactoring and Rebuilding to align custom modules with Magento’s latest standards, optimizing performance and security.
  • Extension Updates to ensure seamless compatibility with the new platform.
  • Database Optimization to improve query speeds and overall platform performance.
  • Security Patches to address vulnerabilities and align the site with modern security standards.

 

3. Multi-Platform Integration

To streamline operations, we integrated Magento with Shopify and eBay, ensuring a unified e-commerce ecosystem. This integration enabled:

  • Centralized Inventory Management to sync stock levels in real time across all platforms.
  • Order Synchronization for consistent and efficient order processing.
  • Unified Reporting for better visibility into sales performance across channels.
  • Customer Data Consolidation to maintain consistency and improve customer insights.

The Result

Our comprehensive solution revolutionized Celsus ICE’s e-commerce operations:

  • Faster Performance: Page load times improved by over 50%, ensuring a smooth and reliable user experience.
  • Seamless Integrations: Shopify and eBay platforms are now fully synchronized with Magento, streamlining workflows and reducing manual tasks.
  • Improved Scalability: The upgraded Magento platform, coupled with modern hosting technologies like Redis and Varnish, ensures the platform can handle future growth effortlessly.
  • Enhanced Security and Stability: Up-to-date security patches and robust infrastructure protect sensitive data and maintain uptime.

Celsus ICE now operates on a cutting-edge, unified e-commerce platform that is secure, reliable, and ready for future growth.

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We’re a team of creatives who are excited about unique ideas and help fin-tech companies to create amazing identity by crafting top-notch UI/UX.

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