SEO for Kitchen & Bathroom
Rank for Renovation Searches and Drive Showroom Enquiries
Specialist SEO for kitchen and bathroom companies, showrooms and installation businesses across the UK. We rank you for fitted kitchen searches, bathroom renovation keywords and design consultation enquiries that drive high-value project leads.
Results That Fill Your Project Pipeline
Our SEO strategies are built specifically for kitchen and bathroom businesses, delivering the showroom enquiries and project leads that keep your installation teams busy and your revenue growing.
Style & Range Keyword Strategy
We create optimised pages for every kitchen and bathroom style and range you offer — from handleless modern to traditional shaker kitchens — capturing the specific searches from homeowners at the inspiration stage.
Showroom Visit Optimisation
We optimise your local presence and Google Business Profile to drive showroom appointments, ensuring your showroom appears prominently when homeowners search for kitchen and bathroom inspiration locally.
Project Gallery SEO
Your installed kitchens and bathrooms are your most powerful sales content. We optimise your project galleries for search, helping prospective customers find your work when they're ready to start their renovation.
How We Grow Your Business
Comprehensive SEO services tailored for kitchen and bathroom companies
Keyword Research
Kitchen and bathroom style, range and service keyword mapping to identify the renovation searches your ideal customers make at every stage of their buying journey.
Style Pages
Range and style landing pages for fitted kitchens and bathrooms that capture homeowners searching for specific designs, finishes and configurations.
Local SEO
Showroom and local search optimisation for kitchen and bathroom companies, ensuring you dominate results when homeowners in your area search for local suppliers.
Image SEO
Project gallery and inspiration content optimisation that helps your completed installations rank in image search results and attract customers seeking design ideas.
Technical SEO
Visually impressive, fast and mobile-friendly website optimisation that meets Google's technical standards and provides an experience that converts visitors into enquiries.
Analytics & Reporting
Showroom enquiry and project lead tracking with ROI reporting, so you always know which keywords and pages are driving the most valuable business.
Our Proven Approach
A structured four-step process that delivers consistent, measurable growth for kitchen and bathroom businesses across the UK.
Discovery & Audit
We analyse your current rankings, competitors and market to identify the highest-value keyword opportunities for your kitchen and bathroom business.
Content & Page Strategy
We build and optimise targeted pages for every style, range and service you offer, creating a comprehensive content architecture that captures search demand.
Local & Technical Optimisation
We optimise your Google Business Profile, local citations and website technical performance to dominate local renovation searches in your area.
Measure & Grow
We track showroom enquiries, project leads and ROI every month, continuously refining your strategy to drive compounding growth in enquiries and revenue.
Understanding Kitchen & Bathroom SEO
Key challenges kitchen and bathroom companies face online and how targeted SEO drives showroom visits and installations
High-Intent Purchase Searches
“Kitchen fitter [city]” and “bathroom installation near me” indicate someone who is ready to buy and choosing between suppliers right now. These high-intent searches drive your most valuable enquiries.
Showroom and Digital Discovery
Most customers research extensively online before visiting a showroom. A strong online presence drives showroom visits and pre-qualified consultations — ensuring the customers who do visit are already sold on your brand.
Brand and Range Keywords
Customers searching for specific brands and ranges represent high-intent buyers comparing suppliers. We capture this brand-specific traffic and channel it towards your showroom and consultation booking process.
Frequently Asked Questions
What kitchen and bathroom keywords convert best?
“Kitchen fitter [city]”, “bathroom installer near me”, “kitchen design [area]”, “fitted kitchen [city]”, “bathroom renovation [area]” and “bathroom suite fitter near me” are consistently the highest-converting terms we target.
Should kitchen and bathroom companies have separate landing pages?
Yes. Separate, fully optimised pages for kitchens and bathrooms outperform combined pages significantly in search rankings. Google rewards relevance — a dedicated kitchen page will always rank better for kitchen searches than a combined page.
How can before-and-after content help with SEO?
Project showcases with before/after photos rank in Google Images and for design-related keywords — building trust with prospective customers who are comparing suppliers and visualising what you could do for their home.
How long does SEO take for kitchen and bathroom fitters?
Local installation and fitting keywords typically rank within 3-6 months with consistent effort. More competitive terms and design-focused content can take 6-12 months to build the authority needed to rank prominently.
Ready to Fill Your Project Pipeline?
Get a free SEO consultation and discover how we can drive more showroom enquiries for your business
Get Your Free Consultation
Let's discuss how we can help you attract more showroom visitors and drive high-value project enquiries for your kitchen and bathroom business.
Free consultation and SEO strategy session
Tailored strategy for kitchen and bathroom companies
Measurable results with full ROI reporting
Get in touch
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