SEO for Estate Agents & Property
Win More Valuations and Listings with Hyperlocal SEO
Specialist SEO for estate agents, lettings agencies and property companies across the UK. We dominate hyperlocal property searches, valuation requests and buyer intent keywords to drive more instructions and leads.
Results That Win More Instructions
Our estate agent SEO strategies are built around how buyers, sellers and landlords search for property services, capturing high-intent traffic that converts into valuations and instructions.
Hyperlocal SEO Expertise
We build location-specific landing pages and optimise for every postcode and street-level search, ensuring you dominate the local property market in your area.
Buyer & Seller Intent Targeting
We understand the different search journeys of buyers, sellers, landlords and tenants, creating targeted content that captures each audience at the right stage.
Portal-Independent Traffic
We reduce your reliance on Rightmove and Zoopla by driving organic search traffic directly to your website, saving on listing fees and building a stronger brand.
How We Win You More Instructions
Comprehensive SEO services tailored for estate agents and property companies
Keyword Research
Property type and location keyword mapping for buyers, sellers and landlords to ensure you rank for every relevant search.
Hyperlocal Landing Pages
Town, street and postcode-level pages for maximum local visibility, ensuring you appear for every relevant neighbourhood search.
Content Strategy
Market reports, area guides and property content that builds authority and attracts buyers and sellers in your target locations.
Technical SEO
Fast, property search-friendly site with schema markup and structured data to help Google understand and rank your listings.
Google Business Profile
Multi-location GMB optimisation for estate agency branches to maximise visibility in local maps and search results.
Analytics & Reporting
Valuation request and enquiry tracking with ROI reporting so you always know exactly what your SEO investment is delivering.
The Recipe for Property Marketing Success
Our proven four-step process ensures your agency dominates local property searches and converts searchers into instructions.
Market Discovery & Audit
We analyse your current online presence, the local property market landscape and the hyperlocal search opportunities that will drive the most valuations and instructions.
Hyperlocal Strategy
We build a tailored SEO roadmap covering postcode-level landing pages, content strategy and local citations — all targeted to drive buyers, sellers and landlords to your website.
Implementation
Our team executes the strategy with precision — building location pages, optimising your GBP, creating authority content and earning the local links that move you up the rankings.
Monitor & Optimise
We track rankings, valuation requests and ROI monthly, continuously refining our approach to ensure your SEO investment keeps growing your market share.
Understanding Estate Agent SEO
Key challenges estate agents face online and how targeted SEO drives vendor instructions and buyer enquiries
Buyer and Vendor Searches
Both “houses for sale in [area]” and “estate agents near me” are high-intent searches driving valuable enquiries. We target both buyer and vendor search behaviours to maximise your pipeline.
Local Area Authority
Estate agents that publish local market insights, area guides and property data rank higher and win more instructions. We build content that positions you as the definitive local property expert.
Valuation Lead Generation
“Free house valuation [area]” searches convert directly into vendor instructions. We ensure you capture this high-intent traffic and channel it into your valuation pipeline.
Frequently Asked Questions
How long does SEO take for estate agents?
Most estate agents see local search improvements within 3-6 months, with competitive “houses for sale [city]” terms taking 6-12 months to rank prominently. Valuation and instruction-focused keywords often rank faster than portal-style property listing terms.
Should estate agents focus on buyer or seller SEO?
Both matter, but vendor (seller) SEO typically delivers the highest ROI since instructions generate revenue from both sides of the transaction. We prioritise valuation and instruction keywords while building a strong overall presence.
What keywords should an estate agent target?
“Estate agents [city]”, “houses for sale [area]”, “property for sale [postcode area]”, “sell my house [city]”, “free house valuation [area]” and “estate agent fees [city]” are the core terms we build your authority around.
How does content marketing help estate agents rank?
Area guides, school catchment guides, local market reports and property price trend content rank well for local searches and build the authority that wins vendor instructions — positioning your agency as the local property knowledge leader.
Ready to Win More Instructions?
Get a free SEO consultation and find out how we can drive more valuations and listings for your agency
Get Your Free Consultation
Let's discuss how we can help you win more valuations, instructions and listings through targeted hyperlocal SEO.
Free consultation and strategy session
Tailored SEO strategies for estate agents
Proven results for property businesses
Get in touch
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