SEO for Care Homes
Help Families Find Your Care Facility at Their Most Important Moment
Specialist SEO for care homes, residential care and nursing facilities across the UK. We understand the sensitive nature of these searches and build E-E-A-T authority that helps families in need of care find your facility with confidence.
Results That Fill Your Vacancies
We understand the unique sensitivities of care home searches and build the online trust and local visibility that helps families choose your facility with complete confidence.
Sensitive Search Expertise
Families searching for care are often under significant emotional pressure. We create compassionate, helpful content that builds trust and positions your facility as the caring, professional choice.
CQC Rating Promotion
We prominently feature and optimise your CQC inspection ratings, helping families find facilities they can trust and giving your good ratings the visibility they deserve.
Local Area Visibility
We ensure your facility ranks prominently for every relevant care-related search in your local area, from 'care home near me' to specific care type searches.
How We Help Your Facility Fill Vacancies
Comprehensive SEO services tailored for care homes and residential care facilities
Keyword Research
Care type and location keyword mapping for residential and nursing homes
Trust Signal Building
CQC rating, staff credentials and care quality content optimisation
Content Strategy
Compassionate facility pages, care type guides and family information
Local SEO
Google Business Profile and local citation building for care facilities
Technical SEO
Accessible, GDPR-compliant and fast website optimisation
Analytics & Reporting
Family enquiry tracking and vacancy fill rate reporting
Our 4-Step Care Home SEO Process
A proven, systematic approach to ranking care homes for the sensitive searches that help families find the right facility for their loved ones.
Discovery & Care Keyword Mapping
We audit your current rankings and map every relevant care search — from 'dementia care home' to 'residential care near me' — across all your local catchment areas.
Trust-First Content Creation
We create compassionate, authoritative content that addresses families' concerns and questions, building the trust and E-E-A-T signals Google rewards in the care sector.
CQC & Accreditation Visibility
We ensure your CQC ratings, accreditations and quality awards are prominently displayed and optimised so families can find and verify your quality credentials easily.
Enquiry Tracking & Vacancy Reporting
We track every family enquiry back to its source keyword, giving you complete visibility into how your SEO investment is translating into vacancy fill rates.
Understanding Care Home SEO
Key challenges care homes face online and how targeted SEO maintains occupancy and attracts the right families
Emotional, High-Stakes Search
Families searching for care homes are in a stressful, emotional situation. Being found, trusted and responsive at this critical moment determines placements — and the quality of your online presence shapes their first impression.
Proximity and Availability
“Care homes near me with vacancies” and “care home [postcode area]” reflect urgent search behaviour from families who need to act quickly. We target these precise, proximity-driven searches to drive enquiries when it matters most.
CQC Rating as an SEO Signal
A Good or Outstanding CQC rating builds trust and supports rankings. We ensure your rating is prominently visible and searchable across your entire online presence — it is your strongest competitive advantage.
Frequently Asked Questions
What care home keywords should I target?
“Care homes near me”, “care home [city]”, “residential care home [area]”, “dementia care home near me”, “nursing home [city]” and “care home with vacancies [area]” are the terms most likely to bring urgent enquiries from families.
How does SEO help during periods of low occupancy?
Strong organic visibility means a consistent stream of enquiries rather than relying entirely on referrals or social care placements — giving you more control over occupancy levels and resident mix throughout the year.
Can SEO target both families and healthcare professionals?
Yes. We create content specifically for families researching care options alongside content for healthcare professionals, social workers and NHS discharge teams making referrals — covering both the private and referral enquiry channels.
How important is a care home's Google Business Profile?
Extremely important. It displays your CQC rating, photos, reviews and precise location — often the very first thing families check when researching local care homes. We ensure it is fully optimised and consistently maintained.
Ready to Fill Your Vacancies?
Get a free consultation and find out how we can help families find your care facility
Get Your Free Consultation
Let's discuss how we can help families find your care facility and grow your enquiry volumes from qualified local families.
Free consultation and care home SEO strategy session
Tailored SEO strategies for care homes and nursing facilities
Sensitive, sector-specific expertise you can trust
Get in touch
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