SEO for Builders & Extensions
Get Found by Homeowners Planning Extensions and Renovations
Specialist SEO for builders, extension companies and renovation contractors across the UK. We rank you for loft conversions, single and double extensions, kitchen extensions and renovation searches that drive high-value project enquiries.
Results That Win More Projects
We specialise in SEO for builders and extension companies — ranking you for the high-value renovation searches that homeowners make when planning their next project.
Extension Type Keyword Strategy
We map every extension and renovation type — loft conversions, single storey, kitchen extensions, wrap-arounds — to the specific searches homeowners make at the planning stage.
Before & After SEO
We optimise your project portfolio with before and after content that ranks in image search and captures homeowners at the inspiration stage of their renovation journey.
Local Area Domination
We build location-specific pages for every area you work in, ensuring you rank in Google Maps and local search for builder and extension searches near your target locations.
How We Fill Your Project Diary
Comprehensive SEO services tailored for builders, extension companies and renovation contractors
Keyword Research
Extension type and location keyword mapping for builders and contractors — identifying the searches homeowners make when planning extensions and renovations in your area.
Portfolio SEO
Project showcase and before & after content optimisation — turning your completed work into a powerful lead generation asset that ranks in image and organic search.
Local SEO
Town and postcode landing pages for extension and renovation builders — comprehensive local coverage that ensures you rank in every area you're willing to take on projects.
Google Business Profile
GMB optimisation for local builder searches — ensuring your business appears prominently in Google Maps when homeowners search for builders and extension specialists nearby.
Technical SEO
Fast, mobile-friendly site with construction business schema markup — ensuring your website performs technically and presents your services clearly to both Google and homeowners.
Analytics & Reporting
Project enquiry tracking and ROI reporting for building companies — transparent monthly dashboards that show the direct impact of SEO on your project pipeline.
Our Proven Approach
A four-step framework built for builders and extension companies — from keyword strategy to a consistently full project diary.
Discovery & Keyword Mapping
We audit your current online presence and map every extension type and renovation search to build a comprehensive keyword strategy targeting homeowners in your operating area.
Service & Portfolio Optimisation
We create and optimise dedicated service pages for every extension type you offer, alongside before and after project content that ranks and inspires prospective clients.
Local Area Page Build
We build location-specific pages and optimise your Google Business Profile for every town and postcode you cover, dominating local builder and extension searches.
Enquiry Tracking & Growth
We track every project enquiry back to its SEO source and provide monthly reports that demonstrate the direct impact on your business pipeline and revenue.
Understanding Home Extension SEO
Key challenges home extension builders face online and how targeted SEO fills your project pipeline
Hyperlocal Search Intent
Homeowners search for extension builders in specific areas: “house extension builders [town]”. We create location-specific landing pages for every area you cover, capturing these hyperlocal, high-intent searches.
Project Value Justifies SEO
A single extension project can be worth £30,000-£150,000+. Even modest improvements in search visibility deliver exceptional ROI — a single new enquiry from SEO can cover months of investment.
Planning Permission Content
Homeowners research planning rules and costs before contacting a builder. Content around planning permission, build costs and timelines attracts prospects early in their research and positions you as the trusted expert.
Frequently Asked Questions
What extension keywords generate the most enquiries?
“House extension builders [city]”, “loft conversion company near me”, “single storey extension [area]”, “kitchen extension builders [city]” and “rear extension builders [area]” are consistently the highest-converting terms we target.
How much does SEO cost compared to the revenue it generates?
A single extension project typically covers months of SEO investment. Ongoing SEO compounds over time — rankings that took months to achieve continue delivering enquiries indefinitely, making it increasingly cost-effective the longer it runs.
Should I target planning and cost content as well as service pages?
Absolutely. “Cost of house extension UK” and “do I need planning permission for an extension” attract thousands of homeowners at the very start of their journey — before they've even thought about which builder to contact.
Can I rank nationally for extension services?
Some national extension companies achieve broad national rankings, but local targeting consistently delivers faster results and better lead quality. We build local authority first and scale nationally where it makes strategic sense for your business.
Ready to Win More Projects?
Get a free consultation and discover how SEO can fill your diary with high-value extension and renovation projects
Get Your Free Consultation
Let's discuss how we can help you rank for the extension and renovation searches that drive high-value project enquiries in your area.
Free consultation and strategy session
Specialist SEO for builders and extension companies
Focused on high-value project enquiries
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